As a storyteller, I believe that I’ve usually done a good job maintaining a focus on the details that are relevant, and with my story structure. When telling a story I have usually relied on the structures that I learned in primary and secondary school. I remember studying the storytelling 5 act structure of the storytelling pyramid. Duarte (2011) recounts this storytelling technique throwing me back into my tenth-grade literature class, only to tell me that this structure does not in fact capture the hearts of audiences and inspire change! Duarte (2011) contends that the best storytelling structure involves highlighting the gap between the status quo and an alternative future while alternating between these ideas. The structure ends with a call to action. She also describes effective storytelling techniques including modeling behavior, variety, audience engagement, repetition, and metaphor (Duarte, 2011). Image from: https://seattlewebsearch.com/2020/09/m...
Embry-Riddle Aeronautical University
Department of Management & Technology
College of Business